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Wednesday, March 11, 2009

BILLING TAKE CENTRE STAGE

. Wednesday, March 11, 2009

Operator’s mobile revenues are under attack from the three ‘Cs’; competition, consolidation and convergence. In turn, they are being forced to work with an increasingly complex ecosystem of content providers and brand owners to deliver the content that consumers demand, and drive the data services revenues that the operators need. But, put simply, the operator’s existing billing systems are not up to the job.

“The traditional billing model was built around operators selling and billing direct to the consumer – it was very batch focused,” explains Roger Parks, VP of global product at Qpass. “So the operator’s billing platforms are not set up to handle the challenges of today, which require a tremendous amount of real time processing, and a lot of processes that need to be brought together.”

To rise to the challenge, today’s billing systems need to be able to pull together content and services from a variety of providers, bundle and deliver them and bill for them in real time.

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