Next Generation Messaging Platform

Redknee’s enhanced messaging gateway (EMG) is a next generation messaging platform that combines an innovative rating and charging engine along with advanced message profiling, routing, ,and delivery function over and above standard SMS_C function. This gives service providers flexible and precise control on a per-message basis haw SMS and MMS service are routed, delivered and charged for. EMG can easily rate and charge for premium SMS and MMS content that contain information such as stock quotes, sport news, and horoscopes from MVNOS and third party content providers. EMG additionally supports numerous value-added messaging service (VAS) such as televoting, spam control, content filters, message backup, corporate messaging routing, group broadcast, and pre-packaged bundles of messages based on criteria such as corporate department, family group, destination country, or time of day. EMG Release 7.0 support premium short messaging service (PSMS) to provide subscribers with the ability to use short codes to purchase content over their mobile phone. It also enables wireless operators to host multiple MVNOS and off-net third party content providers. With new support for regular expression (REGEX) rules in the main rating engine, EMG 7.0 reduces operator needs for specialized training while allowing them to quickly launch and easily maintain flexible rating rules.