Trapped On the Mobile

Data being trapped on the mobile handset presents a problem for mobile operators as they rely on users upgrading in order to increase the usage of data services like mobile TV or MMS. At presents there are very few solutions that can handle data transfer between different handset models and manufacturers.

Offering the costumer is a simple and convenient way of retaining personal data is a simple and effective way for mobile operators to retain costumers. In fact 15 to 20 per cent of mobile subscribers express a strong need for a mechanism to back-up contacts entered on mobile phones and other handset content, according to Zelos Group. Due to technology development like mega pixel cameras in mainstream handsets and the launch of exciting multi-player mobile games, it can be assumed that the handset replacement rate will increase from the current average upgrade cycle of 18 months and therefore data migration will grow in importance in the minds of mobile users. It could even create an additional revenue stream as many users are prepared to pay extra for an effective backup and restore solution.